If reading the words, “…the power of Weixin was that it was mobile, like a “portable organ” that unlike a PC is always with the user.” does not get your attention then I think we are done here.
If you are like me your internal monologue went something like this;
Almost two years ago I left my glasses in the pocket of a jacket and threw it in the washing machine. They have had a weird film on them since then. I have insurance and I live near a Lenscrafters, several eye doctors, a WalMart and a Sears but I just did not want to deal with getting new glasses. I have a pretty big head and it is just not fun to go and try to decide what looks good. If you go alone you will have to rely on a sales associate to tell you and their job is to sell so… ya, I dealt with the weird film. Until tonight.
Tonight I went rogue and I ordered glasses from Warby Parker. In five days I will have several pairs of glasses arrive at my house. I will be able to try them with different outfits, with my hair up, my hair down, with makeup or without and decide on my own – with no strangers looking on.
Big head? No problem. There’s a quiz for that. It’s like five questions and helps narrow down the search. I did not have to pay for these and as long as I return them (postage is already paid) – no charge.
I did a little recon and you know what I found? I found a company that feels the way I feel – maybe a little less ginger anger but the sentiment is the same. Glasses- ain’t nobody got time for that!
Warby Parker does not have the largest following on social media. They have less than 400k followers on Instagram and just over 711k on Facebook, but their followers are engaging. If you search through their Instagram you will find that many of the pictures they have are from their loyal customers- including some canines sporting WPs.
Warby Parker has even been known to feature some user content in postings. Once I placed my “try at home” order I was encouraged to send pictures with the hashtag #warbyhometryon and share my thoughts. These posts that their followers share are not your run of the mill selfies either. People are showing off their artistic, photography and filtering skills. Warby Parker is in essence outsourcing their marketing to their customers and their customers are delivering.
I found myself getting wrapped up in the conversations on their Facebook page too. There is a mix of happy people and some not so happy campers. Warby responds to them all. They have created a place where their customers can go and ask questions about where products are made, what to do with damaged merchandise and when they will add new products or enhancements. Customers do not have to find FAQs on a website or call customer service – Warby Parker comes to them. Somethings cannot be handled on the company’s Facebook page but they are not ignoring the hard questions – they are happening right there for all to see. I think that’s pretty cool.
If you are questioning what to expect or what would happen if things went awry – just jump onto their Facebook page and you will see for yourself how much they are loved and even when something happens Warby is there to address it and get it right. If their open approach and awesome pricing is not enough how about their commitment to eye care for everyone? For every pair sold a pair is donated. Their story is on their website and a quick link to view it is included in their emails (they are so crafty). They have donated 500,000 pairs todate. Consumers are becoming more savvy and more consciousness. Warby Parker is aware of this and their give back initiative gives them an edge. It also begs the question, if Warby Parker can sell a pair of glasses for a fraction of the price of other designers and donate a pair, why aren’t the other guys/gals?
I have never been one to post and tag companies but depending on what I find in my #warbyhometryon package I just might jump on the bandwagon. Who knows, maybe my specs could be next on WPs feed and for a moment I too could be Instagram famous.