Warby Parker: The Zappos of Glasses

Pick one (and yes, you have to pick one); dental appointment for a filling (there is no telling how close the cavity is to the nerve), step on a lego (you will walk with the confidence of Connor McGregor and will step down full force) or go to the mall on a Saturday afternoon to try on prescription glasses.

If you are like me your internal monologue went something like this;

  1. At the dentist I would get to lay down and have novocaine.
  2. Connor McGregor?! I love the UFC – but a lego, ah I would do it – if I were Connor I wouldn’t even feel the lego.
  3. *in a whiny pathetic voice* Glasses? Seriously? Can I just get lasik? The mall, where lots of people with sticky fingers, tired whiny children and commingled food court smells come together to ruin your perfectly good weekend? I don’t even like brushing my teeth in a mirror and I might have to be subject to looking not only at myself but the reflection of the ill equipped sales associate that stares at me while they ask for the 18th time if they can help me? My inside voice says to them, “No. No you cannot help me. When I finally give-up and pick the first pair I tried on an hour and half ago it is going to take everything in me not to yank the keyboard that you are hen pecking on and fill in my name and address for you. So, no, I doubt you can help me.”

Almost two years ago I left my glasses in the pocket of a jacket and threw it in the washing machine. They have had a weird film on them since then. I have insurance and I live near a Lenscrafters, several eye doctors, a WalMart and a Sears but I just did not want to deal with getting new glasses. I have a pretty big head and it is just not fun to go and try to decide what looks good. If you go alone you will have to rely on a sales associate to tell you and their job is to sell so… ya, I dealt with the weird film. Until tonight.

Tonight I went rogue and I ordered  glasses from Warby Parker. In five days I will have several pairs of glasses arrive at my house. I will be able to try them with different outfits, with my hair up, my hair down, with makeup or without and decide on my own – with no strangers looking on.

Big head? No problem. There’s a quiz for that. It’s like five questions and helps narrow down the search. I did not have to pay for these and as long as I return them (postage is already paid) – no charge.

I did a little recon and you know what I found? I found a company that feels the way I feel – maybe a little less ginger anger but the sentiment is the same. Glasses- ain’t nobody got time for that!


Warby Parker does not have the largest following on social media. They have less than 400k followers on Instagram and just over 711k on Facebook, but their followers are engaging. If you search through their Instagram you will find that many of the pictures they have are from their loyal customers- including some canines sporting WPs.

Warby Parker has even been known to feature some user content in postings. Once I placed my “try at home” order I was encouraged to send pictures with the hashtag #warbyhometryon and share my thoughts. These posts that their followers share are not your run of the mill selfies either. People are showing off their artistic, photography and filtering skills. Warby Parker is in essence outsourcing their marketing to their customers and their customers are delivering.

I found myself getting wrapped up in the conversations on their Facebook page too. There is a mix of happy people and some not so happy campers. Warby responds to them all. They have created a place where their customers can go and ask questions about where products are made, what to do with damaged merchandise and when they will add new products or enhancements. Customers do not have to find FAQs on a website or call customer service – Warby Parker comes to them. Somethings cannot be handled on the company’s Facebook page but they are not ignoring the hard questions – they are happening right there for all to see. I think that’s pretty cool.

If you are questioning what to expect or what would happen if things went awry – just jump onto their Facebook page and you will see for yourself how much they are loved and even when something happens Warby is there to address it and get it right. If their open approach and awesome pricing is not enough how about their commitment to eye care for everyone? For every pair sold a pair is donated. Their story is on their website and a quick link to view it is included in their emails (they are so crafty). They have donated 500,000 pairs todate. Consumers are becoming more savvy and more consciousness. Warby Parker is aware of this and their give back initiative gives them an edge. It also begs the question, if Warby Parker can sell a pair of glasses for a fraction of the price of other designers and donate a pair, why aren’t the other guys/gals?

I have never been one to post and tag companies but depending on what I find in my #warbyhometryon package I just might jump on the bandwagon. Who knows, maybe my specs could be next on WPs feed and for a moment I too could be Instagram famous.

One thought on “Warby Parker: The Zappos of Glasses

  1. Great post Jessica! Your blog aligns with a lot of topics from the text, specifically your thoughts on their facebook community and how as a brand Warby Parker is active in responding and engaging with all of its customers, no matter if the review is good or bad. Also the term profit with a purpose stands out here because Warby Parker donates a pair of glasses for every pair sold. As stated they have donated 500,000 pairs of glasses to date. This says a lot about their corporate social responsibility, is likely to increase customer loyalty and repeat purchasing behaviors as consumers spread positive word of mouth.

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